City Centre Narrative

Nottingham is on the cusp of an incredibly exciting time in its history. With an unprecedented series of developments including the £2bn regeneration of Southside and the £30m transformation of Nottingham Castle well underway, 2021 will offer a once-in-a-generation opportunity for us to promote Nottingham on the national and international stage and a chance for us to grow the visitor economy, attract inward investment and talent to the area and make Nottingham a more prosperous place.

To kickstart this process, Marketing NG will be starting a process to better understand our target market, launching three questionnaires targeted at Residents, Businesses and Tourists. The consultation aims to gather the views of these key audiences on what makes Nottingham such a great place to live, work and visit.

We will then use these insights to form an overarching story or narrative, alongside key supporting messages, for Nottingham. The aim is that organisations, businesses and individuals across the city will be able to draw upon these key messages and accompanying resources in order to create a strong, cohesive campaign to promote the city in the lead up to 2021.

We are keen to capture the views of as many people as possible, and we would be delighted if you are able to share these questionnaires with your audiences when we launch them later in the month.