Potter Clarkson LLP, in conjunction with Hallam Internet Ltd and Medilink East Midlands invite all Nottingham Means Business Members to their event on how you can use IP to help your business.
In this informative networking event you will be provided with clear and actionable tips on the following topics:
‘Digital Leadership: Managing Your Business Online’
Susan Hallam will explore how you can make digital marketing work for your business, rather than being a slave to the technology. Learn how to become a leader in digital marketing for your sector and where your priorities should lie.
• How good is your SEO? How to do an SEO health check
• Creating an effective social media marketing strategy
• Successful Pay Per Click advertising: how to get the best value from your advertising spend
• Competitive intelligence: tools to research your competitors’ online activity
• Setting your business digital key performance indicators
• Latest digital trends your business should be keeping a watch on
The applicability of social media in connection with IP
How to use IP to help your business
The importance of brands
How to make money from IP
Competitor intelligence and freedom to operate
Please click here for more information on this event.